The holidays are over.  The decorations are in the box and my son is back in school today.  That means that I’m officially “back to work.”

I talked in previous posts about covering the marketing campaign that I’m putting into place on my primary MLM business.  Now that I’ve got both prospecting and closing scripts written, and a recorded product presentation call in place, and a buyer’s file of leads purchased, I’m ready to start testing my message.

I’ll be dialing this week.  Why?  Because it is the least expensive way to test my market with my message.

Sure, it sounds safer to just throw a web-site up and hope that people will enroll.  Here’s my question to you?  When was the last time you enrolled into a business or purchased a significant product for your family’s well-being on the first-time, chance discovery of a stranger’s web-site, with no previous knowledge of the product?

It won’t happen!   There is a definite strategy that needs to be in place before you can successfully market ANYTHING!

That’s why it’s important to understand the art and science of marketing.

If you want to get involved with FREE LIVE MARKETING TRAINING, start with learning the basics of prospecting at www.YourFreeTrainingClasses.com . You’ll learn to determine who the ideal prospect is for your product.  Better yet, you will learn how to get  the names of your ideal prospects for less than 20 cents  each!

Stay tuned, I’ll keep you posted about some initial testing results on my MLM campaign, in the next few days.

Tags: closing, leads, marketing training, MLM business, prospecting

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