In the last post, I wrote about the challenges that are inherent with the most commonly recognized marketing tools.  I promised you a solution to the dilemma of which marketing tool to use.

Brace yourself for the introduction of a tool that most marketers would consider to be unglamourous, boring, and frightening! …It’s the telephone.

I have found that I can put more people in front of a recorded (or live) phone message in less time and for less cost than any other marketing method.  A 30 minute pre-recorded phone presentation is an ideal way to put prospects in front of your information.  There is no limit to the number of people that can access this at any time.
Now, you do need to write and record a presentation.  But many times, your company will even have one that you can download or record and put at your own location.

If you put it on a simple-to-access telephone number, then your prospects can call in when you tell them. You will have a way to see who dialed in to your call, when they called, and how long they stayed.  With that information, you can then call them back, answer their questions, and close the transaction.

Of course, let them know ahead of time, when you give them the phone number, that you will be calling them back.  Better yet, you can commit them to call you back after they have heard the briefing.  Best of all, this method is FREE!   That’s right:  zero, zilch, nada!   Just go to www.simplevoicebox.com and sign up for your free service.

Tags: marketing, voice mailbox

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